Hustler Casino Live is partnering with Polymarket for a new, still unidentified project
Betting on poker stream outcomes may soon shift from casual speculation to a structured, real-money experience. Hustler Casino Live (HCL), one of the most-watched cash-game streams in the world, announced a new partnership with Polymarket. While details remain scarce, the collaboration hints at a future where viewers could place wagers on events that unfold during HCL broadcasts.
Polymarket simply reshared HCL’s announcement, keeping the specifics under wraps. Still, the move aligns with its recent strategy of cutting deals across sports and entertainment, including a partnership with the UFC. With prediction markets surging in popularity, major players are rushing to secure territory before competitors like Kalshi and newly interested sportsbooks gain ground.
Poker’s connection to prediction markets has been building for months. Daniel Negreanu partnered with Kalshi earlier this year, promoting event-based wagering to his large fanbase. Polymarket also grabbed attention when a market appeared to leak results from the National Heads-Up Poker Championship. The crossover between poker entertainment and prediction trading seems to be deepening quickly.
If the partnership allows betting on HCL results, it could reshape the viewer experience. Fans already debate, guess, and joke about who will win big pots; having a formal way to back those predictions would likely drive engagement even higher. For Polymarket, the poker audience offers a perfect fit: analytical, risk-tolerant, and accustomed to assessing probabilities. For HCL, such integration could strengthen viewership loyalty and introduce a new revenue stream.
The challenge, however, lies in handling the delay inherent in live poker streams. Since broadcasts are aired several minutes behind real time, the risk of insider information leaking into wagers is a real concern. Similar issues have plagued past poker betting markets, including those tied to the WSOP.
Still, prediction markets are largely unbound by the strict rules that govern traditional sportsbooks, allowing them to offer wagers on poker events that regulated operators cannot. If implemented carefully, betting on poker streams could move from an informal side activity to a widely accessible feature, marking a new chapter in how fans interact with the game.
