The effort faces a long uphill climb as the debate over the casino’s merits continues
City leaders in Roanoke are spending significant money to build momentum for a casino proposal, even as resistance continues to mount at both the local and state levels.
The city has hired Richmond-based Two Capitols Consulting, agreeing to pay the firm $6,000 per month to help pursue legislation that would allow Roanoke to seek a casino license. The contract began in late September, shortly before officials unveiled plans to transform the Berglund Center into a casino and entertainment district.
According to the agreement, the lobbying firm is tasked with guiding the city through a multi-step strategy. That includes working to secure casino-enabling legislation during the 2026 General Assembly session and pushing for its passage. Even if lawmakers approve such a bill, Roanoke voters would still need to sign off through a local referendum.
City officials have taken a cautious public stance. While the casino push was left out of the city’s formal legislative priorities, Mayor Joe Cobb has said the effort is moving forward through a separate channel. The city is also working with other lobbyists on unrelated matters, raising questions about overlapping interests.
Support within city council is not unanimous. Two of the seven council members have openly opposed the casino idea, while others have appeared alongside city leaders to promote the economic upside, including jobs, tax revenue, and redevelopment around the civic center.
Opposition remains vocal and organized. Local pastors and residents regularly attend council meetings to argue against gambling, citing social costs. Regional state lawmakers, both Democrats and Republicans, have also made it clear they do not support a Roanoke casino, which complicates the city’s path forward.
