The expansion could mean that crypto-friendly businesses are carving out a stronger foothold in the economy.
Steak’ n Shake, the classic American fast-food chain known for its burgers and milkshakes, is doubling down on its Bitcoin-friendly identity with a new expansion into El Salvador. The company announced the move after participating in the country’s Bitcoin Histórico event, calling it an honor to operate in what it described as “Bitcoin Country.” The decision marks another step in the brand’s growing commitment to cryptocurrency adoption.
Steak’ n Shake began accepting Bitcoin payments in May, and the transition has already delivered measurable results. According to company leadership, the introduction of BTC payments contributed to an almost 11% jump in same-store sales during the second quarter. Chief operations officer Dan Edwards told *Cointelegraph* that the long-term goal is for customers to pay with Bitcoin at every Steak’ n Shake location worldwide, positioning the chain as a leader in the movement toward everyday crypto spending.
The momentum didn’t stop at Q2. In November, Steak’ n Shake reported an even stronger performance, with same-store sales climbing 15% from the previous quarter. That growth outpaced major competitors across the fast-food landscape, including McDonald’s, Burger King, Taco Bell, and Starbucks—an impressive feat in a crowded and competitive industry.
For the broader Bitcoin community, Steak’ n Shake has become something of a symbol. Its expansion into El Salvador—the first country to adopt Bitcoin as legal tender—underscores how mainstream businesses can benefit from embracing digital payments. The company’s success suggests that BTC acceptance isn’t just a marketing gimmick; it may be a viable driver of growth, customer engagement, and global brand recognition.
