Gemini is climbing the US App Store finance rankings thanks to new offerings
Gemini has climbed past Coinbase in the US App Store finance rankings following the launch of a new XRP-rewards credit card in partnership with Ripple Labs and Mastercard. The exchange, founded by Cameron and Tyler Winklevoss, rolled out the limited-edition metal card earlier this week, offering users up to 4% cashback in XRP instantly with each purchase.
According to data from Sensor Tower, Gemini moved into 16th place in the finance category after the announcement, while Coinbase slipped to 20th. The milestone drew attention given that Coinbase maintains far higher trading volumes — $4.54 billion over the past 24 hours compared to Gemini’s $382.49 million, according to CoinMarketCap. Despite this gap, Gemini’s surge in downloads and visibility suggests that unique product offerings can have an immediate impact on consumer engagement.
Tyler Winklevoss celebrated the news on social media, writing that “the flippening is accelerating,” referring to Gemini briefly surpassing Coinbase on the charts. Ripple Labs CEO Brad Garlinghouse also chimed in, highlighting the arrival of an XRP rewards card as a sign of growth for the XRP ecosystem.
App Store rankings are influenced by a mix of factors, including download volume, keyword optimization, reviews, and retention rates, according to App Tweak. Gemini’s credit card launch appears to have generated strong buzz across crypto communities, fueling a wave of new installs and positive attention.
The timing also comes as Gemini prepares for a major move of its own. The exchange recently filed with the US Securities and Exchange Commission to list its Class A common stock on the Nasdaq under the ticker GEMI. Backed by major banks like Goldman Sachs, Morgan Stanley, and Citigroup, the offering would mark Gemini’s debut as a publicly traded company.
While Coinbase remains the clear leader in market activity, Gemini’s App Store leap shows how innovative partnerships can shift momentum, at least in the battle for consumer mindshare.
