The integration is expected to enhance eToro’s offerings in tokenized assets, yield products and prediction markets
Trading platform eToro announced today an agreement to acquire Zengo, a provider of self-custodial cryptocurrency wallets. The acquisition is a strategic move to bolster eToro’s presence in the onchain market, integrating Zengo’s specialized wallet technology into its existing infrastructure.
While official financial terms of the agreement were not publicly disclosed, reports indicate the deal is valued at approximately $70 million, with the majority of the transaction settled in cash. Speaking at Paris Blockchain Week, eToro CEO Yoni Assia noted that the move is designed to attract a more “crypto-native” demographic by providing tools that go beyond traditional regulated brokerage services and into self-custody solutions.
The importance of digital assets to eToro’s financial health was highlighted in the company’s 2025 fiscal reports. Out of $13.8 billion in total revenue and income for the year, $12.98 billion was generated specifically from crypto-related activities. This heavy reliance on digital asset revenue underscores the company’s motivation to deepen its technical capabilities through the Zengo acquisition.
During the same event, Assia shared an optimistic long-term outlook for the cryptocurrency market. Despite a current slowdown that he expects to persist through the next quarter, Assia projected that Bitcoin will eventually surpass the $250,000 mark, and potentially reach $500,000 in the future.
This forecast aligns him with other market commentators who have recently set similar aggressive price targets for the leading digital currency.
However, the broader industry remains split on near-term market trends. While some analysts maintain faith in traditional four-year market cycles, others, such as Galaxy Digital, have advised caution.
These firms cite macroeconomic uncertainties, including shifting monetary policies and the upcoming US midterm elections, as factors that make the immediate financial landscape difficult to predict.
