The platform wants to lower the bar for entry into the crypto ecosystem
Stelios Haji-Ioannou, the billionaire best known for creating easyJet, has revealed plans to enter the cryptocurrency market with a new venture called EasyBitcoin. The move represents a sharp pivot from aviation to digital finance, but it carries echoes of the same low-cost, user-focused strategy that transformed European air travel.
Bitcoin has been trading steadily above $112,000, and corporate adoption of digital assets has been rising. Against this backdrop, Haji-Ioannou believes there is space to make crypto easier to access for everyday investors. His pitch appears to be a familiar one: strip away unnecessary complexity, reduce costs, and build services that appeal to the mainstream rather than just specialists.
The entrepreneur’s business career has been built on identifying inefficiencies. EasyJet’s model proved that cutting costs and simplifying processes could bring new customers into a previously exclusive market.
EasyBitcoin is expected to follow that playbook by tackling hurdles that keep many people from investing in crypto, such as technical interfaces, high transaction fees, and a lack of clear guidance. Simplified platforms, education tools, and user-friendly design are likely to be central features.
Haji-Ioannou’s timing also reflects a broader shift. Companies like MicroStrategy, which now holds more than 636,000 BTC, have normalized the idea of large-scale corporate investment in cryptocurrency. Supportive political signals, including recent comments from figures in the Trump administration about Bitcoin’s role in the financial system, have further boosted industry confidence.
While full details of EasyBitcoin are still under wraps, the announcement has already sparked speculation about its potential impact. Established exchanges may be forced to adjust their strategies if EasyBitcoin succeeds in drawing new retail investors. Just as easyJet disrupted airlines across Europe, Haji-Ioannou’s latest venture could push the crypto industry to rethink how it serves everyday users.
If executed well, EasyBitcoin might not only expand access but also encourage other business leaders to take digital assets more seriously, accelerating crypto’s move into the financial mainstream.
