Binance is trying to stabilize its structure while continuing to evolve in the market
Binance has expanded its leadership team by naming co-founder Yi He as the company’s new co-CEO, placing her alongside current chief executive Richard Teng. The announcement was made during Binance Blockchain Week, where Teng emphasized that Yi He has been central to shaping the exchange since its launch in 2017. He called the promotion a “natural progression,” noting her long-time influence on strategy, branding, and user growth.
Before stepping into the co-CEO role, Yi He served as Binance’s chief marketing officer and led Binance Labs, the company’s venture arm. Her background as a crypto native is a contrast to Teng’s career in traditional finance and regulation. Yi He previously co-founded both Binance and OKCoin — now OKX — and has played a key part in guiding the exchange through rapid global expansion. Her new position signals Binance’s intention to blend institutional experience with industry-born perspective.
Teng, who took over as CEO in late 2023 after Changpeng Zhao resigned, brings decades of regulatory experience to the table. His career includes senior roles at the Monetary Authority of Singapore and work in corporate finance oversight. Yi He’s appointment allows Binance to balance Teng’s regulatory mindset with her deep roots in crypto entrepreneurship.
The leadership shift comes during a busy period for the exchange. Binance recently launched concierge-style services aimed at family offices and asset managers entering digital assets. The company has also begun offering crypto-as-a-service technology to banks and brokerages and expanded its institutional footprint through new custody partnerships.
