A federal ban on gambling advertising is possible and would follow calls appearing in other countries
The push to ban gambling advertisements in Argentina is gaining momentum now that the country’s Ombudsman introduced a proposal in Congress to enforce federal-level restrictions. This proposal aims to unify the diverse regulations across Argentina’s provinces, calling for a nationwide approach to tackle the growing concerns about gambling’s impact, especially on younger populations. This is the latest in a series of actions aimed at definitively banning gambling ads in the South American country.
Argentina has seen a surge in public concern over underage and problem gambling, leading to increased scrutiny of gambling promotions. Local regulators have already taken steps to combat the issue, such as blocking websites, issuing warnings, and even suing celebrities who promote illegal gambling operations.
The new proposal seeks to go further by implementing a complete ban on gambling ads. It argues that the aggressive marketing strategies used by gambling companies are particularly harmful to young people, who are more vulnerable to developing addictive behaviors.
The proposed legislation outlines strict measures to eliminate gambling ads from all forms of media, including digital platforms, television, radio, print media and public spaces. It also aims to ban sponsorships, particularly in sports, to prevent exposure to underage audiences. To enforce these regulations, the proposal calls for the creation of a national authority that would oversee compliance, impose sanctions, and promote awareness campaigns about the risks of gambling addiction.
This latest effort is part of a broader movement within Argentina to tighten control over gambling advertising. Previous actions have laid the groundwork, but this proposal represents the most comprehensive attempt yet to protect the public, especially adolescents, from the potential dangers of gambling.
If approved, the bill would require operators to adapt their advertising practices within six months, with penalties ranging from fines to the suspension or cancellation of licenses for those who fail to comply. The proposed law invites all provinces and Buenos Aires to adhere to these regulations, signaling a significant shift in Argentina’s approach to gambling.
