Lawmakers are divided on whether breaking up the country’s gambling monopoly makes sense
Finland’s push to revamp its gambling laws is stirring up strong reactions across the political spectrum. At the heart of the debate is whether to end the country’s gambling monopoly, currently operated by state-owned Veikkaus, and open the market to private operators.
Supporters of the proposed liberalisation argue the current framework no longer meets the demands of a digital-first economy. They say players are increasingly turning to offshore sites, which operate without local oversight and contribute nothing to the Finnish economy.
Advocates for reform also point to examples in other Nordic countries, such as Sweden and Denmark, which have introduced competitive licensing systems while maintaining regulatory oversight. These models, they argue, show that a more open market can work without undermining public safety.
Critics, however, remain cautious. Many fear that liberalisation could weaken protections for vulnerable gamblers and reduce the funding available for programs supported by Veikkaus profits. At present, proceeds from state-run gambling help fund youth programs, cultural initiatives, and social services. Opponents say that introducing private firms into the mix could scatter funds and reduce accountability.
The government’s new plan, outlined in a bill led by Minister of Internal Affairs Brooke van Velden, would introduce a licensing framework for up to 15 online casino operators. These companies would be selected through a competitive process, with final approval required by July 2026. Until then, existing operators can continue their services under current rules.
Lawmakers remain split. Some are calling for a full market overhaul, while others are pushing for a middle-ground solution—perhaps allowing private firms into sports betting while maintaining a state monopoly on lotteries and slot machines. A draft bill is expected soon, followed by a public consultation and a final vote in autumn. How Finland navigates this issue could shape its gambling landscape for years to come.
